|Phone Curry - Which Phone Should I Buy ?|
|Written by Mridula Velagapudi|
|Tuesday, 26 April 2011 00:00|
Launched in February 2010, PhoneCurry lets you buy mobile phones after making informed decision. With so many mobile phones coming in and going out of market, a consumer is usually confused and looks for a place to get complete information regarding prices, performance, features etc. PhoneCurry acts as a one-stop-shop for all the mobile phone purchase related queries. The website compiles reviews and ratings. This helps customers in making informed buying decisions.
PhoneCurry is a simple to use platform. A customer selects his feature requirements and budget. He is then presented with the phone options where the customer can get information based on its picture, review, price and features. The phones are also given an overall ‘value-for-money’ rating.
Delhi-based PhoneCurry was founded by Sahil Bajaj when he was looking for a mobile phone for his mother. Sahil could not locate any Indian site which could give accurate information about the existing mobile phones in the market. He found some sites but they were either not India-specific or had lot of technical jargon. Sahil turned this problem-gap into his startup called PhoneCurry. He started PhoneCurry.com which was India specific for comparing and evaluating a variety of mobile phones in the market with simple to follow language.
PhoneCurry stands apart from its competition in that it offers extensive search, is easy to use and is clutter free. It has unbiased compiled information. The company plans to go the e-commerce way and will also explore target advertising as the strategy for generating revenues.